Blog Detail
Branding Blog
http://www.brandidentityguru.com/wordpress
A fun, honest, witty look at the good, bad and ugly of branding.
Recent Posts
Lend America Playing On Our Fears?
I’m sure you’ve all seen this cheeseball commercial: Click here to view the embedded video. Do you believe this brand called “Lend America”? Do you find it insulting how they pretend to be a newscast? In this day of mortgage ...
Good Branding Is A Safety Net
As I walk the mall shopping and making buying decisions I always question why I buy one product over another. The other day I had a new home alarm installed. I shopped around and know for certain I could have saved a few bucks with a lot of other peo...
Fox News – Fair and Balanced?
Ah, no you’re not, and I watch you all the time. Let’s face it, you’re a conservative, Republican promoting TV News outlet. Get rid of this ridiculous tagline “Fair and Balanced”. It only makes you look weak. Embrace y...
Are You Blocking Your Employees From Social Networks Like Facebook?
If you are stop it. Now. Really, cut the crap! This sort of practice just gets morale down and makes your company an undesirable place to work at. Go ahead, tell me your employees will be less productive. Hogwash. They’re doing it anyway from ...
Obama Wins Nobel Smoke And Mirrors Prize
Today I have lost all respect from the brand Nobel. Today they awarded President Obama the Nobel Peace Prize. A fine prize to win based on one’s dedication and hard-work to peace. None of which President Obama has accomplished or worked hard at...
New Phone Number Equals BIG News!
New, Improved, Space Age, Hi-Tech, blah ba de blah… We have a new phone number: 617-504-2305 First person, company, alien to call it gets a huge discount on a NEW project. Need a new website? Logo? Tagline? Search Engine Optimization? Mar...

