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Notes on the latest happenings in the world of celebrity branding, including news/reviews of new products, product launches, and celebrity snippets and latest photos.
Recent Posts Tagged With 'cosmetics'
Cheryl Cole to Pitch L’Oreal Paris’ Hair Restore
The British X Factor judge Cheryl Cole has just signed up to be the spokeswoman for beauty brand L’Oreal Paris’ new hair care range called Elvive Full Restore 5. In a deal believed to be worth more than $850,000 to start with, Cole will prom...
Dania Ramirez to Cover Cover Girl
Dania Ramirez, the gorgeous Maya of “Heroes”, who will now endorse Cover Girl cosmetics, had this to say about the deal: “It’s been in the works my whole life. I’ve always dreamed of being a CoverGirl.” I’m ...
Kate del Castillo Signs Up with L’Oreal Paris
Mexican actress Kate del Castillo has signed up to represent L’Oreal Paris in an exclusive contact to appear in print and TV ads for the beauty brand in North America. The ads, for L’Oreal’s Excellence hair color, are already photo...
L’OReal Hits Out with Pinto, Lilly and Banks
French cosmetic giant L’Oreal Paris is making sure you can’t escape getting hit — they’ve just added who must be among the hottest in show biz — Freida Pinto and Evangelline Lilly together with Elizabeth Banks in their l...
Jessica Biel is Revlon’s New Face
Hollywood actress Jessica Biel has signed up as the new global ambassador of cosmetics giant Revlon. With this, the 27-year-old hottie is joining the ranks of Jennifer Connelly, supermodel Elle Macpherson,...
Freida Pinto is the New face of Estee Lauder
Slumdog Millionaire star Freida Pinto’s fame continues to skyrocket even after the Oscars — besides joining Woody Allen’s new flick, she’s also landed the role of being cosmetic giant Estee Lauder’s new spokesperson. So...
Scarlett Johansson Does Dolce & Gabbana
Ultra sultry Hollywood star Scarlett Johnasson’s Dolce & Gabbana ads for their new cosmetic line broke out a couple days ago. Someone once said that, “It’s easier to copy genius than to create mediocrity.” And if there...
Elizabeth Banks New Face of L’Oréal Paris
Hollywood actress Elizabeth Banks has signed up to represent L’Oréal Paris as its latest spokesperson in campaigns starting February. According to sources, the multi-year deal is estimated to be worth about $1 million a year to the highly sought ...
Diana Penty is Doing a Favor for Maybelline
Ravishing Indian model Diana Penty has allegedly replaced Bollywood celebrity Deepika Padukone as the new face of Maybelline. The 23-year-old model, who steps into the shoes of earlier top-notch representatives such as Adriana Lima and Christina Tur...
It’s Official: Ellen DeGeneres is CoverGirl Girl
After what went on for weeks like an endless stream of rumors, TV personality Ellen DeGeneres has confirmed that she’s indeed the new spokesperson for cosmetics brand CoverGirl. Newly wed [to actress Portia De Rossi] DeGeneres did not try to h...
Arlenis Sosa: Lancôme’s Latest Lure
Arlenis Sosa is the celebrity face to watch in the coming days: the 19-year-old Dominican Republic girl has been signed by Lancôme as its latest face. The hot former student will reportedly model an assortment of lip glosses and mascaras for cosmeti...
Gisele Bündchen Replaces Carmen Electra as MAX Factor Face
Brazilian supermodel Gisele Bündchen has signed a multi-year contract worth $2.5 million to be the new face of cosmetics brand MAX Factor. Though the announcement was made as early as February this year, the campaign is picking up momentum only now....
Connie Ferguson New Face of Garnier
Connie Manilo-Ferguson, star of hit ABC soap generations, has signed up to front cosmetics giant Garnier. This news comes hot on the heels of another South African star - Terry Pheto - being named the face of international beauty brand L’Oreal....
SA Star Terry Pheto is Face of L’Oreal Paris
South African actress Terry Pheto, who starred in the 2006 Best Foreign Film Oscar-winning movie Tsotsi, is the new spokesperson for L’Oreal Paris. Pheto was obviously excited with this opportunity and said it was “an honour” to end...
Revlon to Rev Up with Jennifer Connelly
Oscar winner Hollywood actress Jennifer Connelly is the new global brand ambassador for cosmetics giant Revlon. The 37-year-old pretty-faced brunette will also represent the 76-year-old company in its various fundraising events, including the annual...
