Blog Detail

Digital Tip

http://www.digitaltip.com.au

Shifting the social media paradigm one post at a time. Digital advertising, social media, mobile apps, and web 2.0

• Added on: Mar 13th, 2009
• Country: Australia
• Language: English

• Author: Tiphereth Gloria
• Listed in: Web 2.0 Innovation
• Tags: digital advertising twitter social media strategy brand advocacy digital strategy social media case studies

Recent Posts

• Radical Authenticity: MC Hammer at Social Media Club Sydney

  Posted on Wednesday November 11th, 2009 at 07:40 in social media, personal brand, mc hammer, brand engagement, social influence marketing, brand authenticity, social media club sydney, social media relationships, smcsyd, social brand building, mc hammer at social media club sydney, radical authenticity

  MC Hammer at Social Media Club Sydney Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. As programming director I was the one of the first to find out th...

• what are the rules of social media?

  Posted on Sunday October 11th, 2009 at 09:11 in Advertising, social networking, social media, social media marketing, brand engagement, social media advertising, social influence marketing, brand authenticity, social media relationships

  photo credit: grifray Its so easy to get caught up in “shoulds” especially with social media. I firmly believe that social is what you make it - the only rules of social media are conversation and participation. UPDATE: One can extrapol...

• the cornerstones of social strategy

  Posted on Monday October 5th, 2009 at 07:04 in Advertising, social media, content strategy, brand engagement, social media monitoring, social influence marketing, social media campaigns, channel strategy, social media relationships, social brand building, defining social media objectives

  photo credit: imgdive I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common? Defining social objectives Social media monitoring Channel strategy Content strateg...

• HabitatUK return to Twitter

  Posted on Wednesday September 16th, 2009 at 04:43 in Web 2.0, social media, change management, social media marketing, twitter, brand engagement, social influence marketing, how not to use twitter, brand authenticity, brands on twitter, hashtag spamming, habitatuk

  It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogge...

• Honesty is the best social media policy

  Posted on Wednesday September 2nd, 2009 at 09:10 in Web 2.0, social networking, honesty, social media, social media policy, social media policies, corporate social media policy, corporate social media policies, business social media policy

  When considering your personal or a company or a corporate social media strategy, one of the key cornerstones should be honesty. Why? * Because so much advertising, marketing and PR involves spin, stretches of truth, hyperbole and wild claims. ...

• Are you marketing to your ego?

  Posted on Wednesday August 26th, 2009 at 08:35 in Web 2.0, Advertising, social media, social media marketing, customer relationships, brand engagement, social media advertising, social influence marketing, buyers not bosses, marketing to your ego, social personas, understanding social personas

  David Meerman Scott will be at the next Social Media Club Sydney (SMCSYD) event to talk about how marketers can "understand social personas and stop wasting money and resources" David has many case studies on his blog and his book World Wide Rave, bu...

Comments & Reviews

This blog is currently rated a 5.00 out of a possible 5 based on 1 comment.

Desiree

Love reading this blog! Always such well written, topical and on the money posts.

Posted: June 13th, 2009 | More Reviews From des1ree | Report This Comment

Post A Comment/Review

* Your IP is being logged.
* Your e-mail address is used only for verification purposes only and will not be sold, or shown publicly.
* No HTML tags allowed
* DO NOT use the Comments/Reviews to promote your own site.