Blog Detail
Digital Tip
http://www.digitaltip.com.au
Shifting the social media paradigm one post at a time. Digital advertising, social media, mobile apps, and web 2.0
Recent Posts
Radical Authenticity: MC Hammer at Social Media Club Sydney
MC Hammer at Social Media Club Sydney Social Media Club Sydney (SMCSYD) was transformed last night, 10th November 2009, spellbound by one unique individual, the one and only MC Hammer. As programming director I was the one of the first to find out th...
what are the rules of social media?
photo credit: grifray Its so easy to get caught up in “shoulds” especially with social media. I firmly believe that social is what you make it - the only rules of social media are conversation and participation. UPDATE: One can extrapol...
the cornerstones of social strategy
photo credit: imgdive I’ve been working on a number of social media campaigns lately, some really long term and some short term. What do they have in common? Defining social objectives Social media monitoring Channel strategy Content strateg...
HabitatUK return to Twitter
It was in June that HabitatUK learnt the power of social media when they jumped on Twitter and used trending topic hashtags (the most tasteless was the Iran Election) to push signups to their marketing database and furniture discounts . As the blogge...
Honesty is the best social media policy
When considering your personal or a company or a corporate social media strategy, one of the key cornerstones should be honesty. Why? * Because so much advertising, marketing and PR involves spin, stretches of truth, hyperbole and wild claims. ...
Are you marketing to your ego?
David Meerman Scott will be at the next Social Media Club Sydney (SMCSYD) event to talk about how marketers can "understand social personas and stop wasting money and resources" David has many case studies on his blog and his book World Wide Rave, bu...


Love reading this blog! Always such well written, topical and on the money posts.
Posted: June 13th, 2009 | More Reviews From des1ree | Report This Comment