Blog Detail
SocialButterfly
http://www.fly4change.com
This site is to highlight the growing movement of social marketing.
What is social marketing?
The answer to this question could depend on who you ask. But in brief, the term was first coined in 1969 by researchers Gerald Zaltman and Philip Kotler who defined social marketing as a way to achieve social objectives by applying marketing practice (product, place, promotion and price). Social marketing is not merely communication or education, but is about creating positive behavior and attitude changes as a means to increasing social well-being. The practice is rooted in public health communications but is expanding into the realms of civil rights, environmental, social and international issues. Today, because applications and uses of social marketing are growing, it has an evolving definition.
- Added on: Aug 4th, 2008
- Country: United States
- Language: English
- Author: Alex, aka SocialButterfly
- Listed in: Activism Social Media
- Tags: social media nonprofit social change social marketing changeblogger
Recent Posts
Building a Web Site: Easy as 1, 2 OR 3?
Today, I heard that fundamentally there are three main purposes of a Web site: 1) informational, 2) transactional and 3) community-based. An Informational Web site is one that is primarily a resource. A transactional Web site has a desired action, wh...
Why Advocacy Is an Important Social Marketing Tool
Concerned about obesity? Either personally or within your community? You are not alone. One way to combat obesity is by promoting and advocating for more fruit and veggie consumption. Your mother may have always told you to eat your fruit and veggies...
Where Have All the Social Products Gone?
The debate between marketing and sales is not an old one. In fact, we’ve looked at this debate here at SB before. But one thing both sides can agree on: is that both have a relationship with products and services. Thus, if we are talking about ...
Just in–Causewired’s Tom Watson Will Join Us and #read4change
The other week, I announced a new way for us book lovers to connect in a fun and meaningful way–through an online social change book club named #read4change. After a week of collecting votes, and a battle between Allison Fine’s Momentum a...
Just in–Causewired’s Tom Watson Will Join Us and #read4change
The other week, I announced a new way for us book lovers to connect in a fun and meaningful way–through an online social change book club named #read4change. After a week of collecting votes, and a battle between Allison Fine’s Momentum a...
Who Pooped in Your Cereal?
Sometimes, you have bad days. When those bad days hit, those are the days you could use some inspiration. Yesterday, I woke up and was inspired. This image is taken from Franke James’ book “The Real Poop on Social Change.” In it, Ja...
I like it. very informative. Keep it up !
Posted: November 27th, 2008 | More Reviews From aks2008 | Report This Comment