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Recent Posts

• Conversation Starters: Differentiation, Pricing, and Presentations

  Posted on Saturday November 7th, 2009 at 09:07 in Branding, presentations, differentiation, pricing, customer experience

  I. Differentiation vs. Branding Yesterday, I returned from a trip to Seoul, Korea, where I was speaking at the Global Golf Marketing Conference, attended almost exclusively by Korean golf facility executives. The conference organizer requested that ...

• Conferences, Networking, Social Media and BlogWorld

  Posted on Sunday November 1st, 2009 at 18:16 in Networking, social media, conference, convention

  (Note: I’m in Seoul, Korea this week speaking at the Global Golf Course Marketing Conference on differentiation and the customer experience. I’m keeping my marketing eyes open for unique ways to differentiate and present your brand, then tie that...

• The Marketers Roundtable - A Discussion of Current Marketing Issues

  Posted on Thursday October 29th, 2009 at 16:16 in Marketing, publishing, social media

  The Internet show about small business marketing. Episode #41 of Power to the Small Business podcast. Hear ye, Hear ye! Interested citizens of The Internet, you are invited to the second gathering of the Marketers RoundTable. Whereas marke...

• Your Online (and Offline) Marketing Mix

  Posted on Saturday October 24th, 2009 at 11:19 in search, social media, marketing mix

  It's never all about one thing. That why you have to be careful with hype. So when you hear all the hype about "It's all about social media" or "it's all about community," be wary. A year ago it was "all about content." Really it's about the mix. ...

• Diet Cherry Limeades and the Power of Elaboration

  Posted on Thursday October 22nd, 2009 at 10:07

  My wife is a brilliant marketer even though she's not in marketing. Her secret weapon: Diet Cherry Limeades. But really, her secret weapon is elaboration. Even though my wife has never had formal marketing training, she intuitively knows that elabora...

• Tom Hopkins Discusses The Sales-Marketing Mix

  Posted on Wednesday October 21st, 2009 at 06:05 in podcast, Marketing, sales, tom hopkins

  The Internet show about small business marketing. Episode #40 of Power to the Small Business podcast. Businesses cannot survive on marketing alone. At some point you need to sell something and that's where sales comes in. Marketing is the plan...

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