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View from the Corner Office
http://www.viewfromthecorneroffice.com
Written by a recently-retired Vice-President, View from the Corner Office covers the full gamut of what falls in the purview and under the watchful eyes of corporate management. It takes readers behind the scenes for a look at the planning process, performance management and customer negotiations. It looks at successful enterprises and failed strategies, companies that understood their capabilities and others overwhelmed by those of competitors.
- Author: Murray Abramovitch
- Listed in: Business Corporate
- Tags: Marketing Branding Management organization strategic planning
Recent Posts
PIMS Points the Way Past the Recesssion
“Market leaders market their way through a recession; all other companies try to save their way through a recession.” (Mike Ganey, Senior VP, ad agency Howard, Merrell) These are tough times, to be sure, but they seem tougher because they are so ...
Gorilla Advertising
In my last post (see Bad Ad-Itude), I excoriated Whiskas for its inane advertising. Even if the thinking behind the ads was good, the execution was not. Some felt I was overly harsh and so I offer up an ad for the purposes of comparison. The MO was t...
Bad Ad-itude
To quote Dennis Miller, “Now, I don’t want to rant, but…” In my former company, I was part of an executive committee set up to oversee all the commercial aspects of the enterprise. It was my practice to show the group our various marketing ca...
The Marketer Perfected
Seth Godin is a marketer for whom I have the utmost respect. His head is screwed on straight. His books are easy and worthwhile reading. I do have an issue with his approach to Purple Cows and if, in the unlikely event, we should cross paths one day,...
True Blue
One more bit of anecdotal evidence that habit gets hardwired in our corporate psyches. The head office at my old company has several conference rooms. The primary venue for meetings is The Blue Room, just outside the president’s office. It was call...
