Twelve years ago I was enjoying chat rooms, instant messengers, a geocities page, etc. The web is changing the landscape of things but are we assigning it more 'revolutionary' credit than reality merits?

Of course I am speaking in marketing terms. Can the web make a brand or does the brand make the web? The first scenario seems to validly happen but it seems the web more often follows real world merit. I am still not sold on web 2.0.

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