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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 14: Brand Logo
Your logo is the face of your brand image. It is the first thing that your customer identifies your company with. Today it is common for people to say that a logo is everything when it comes to bran…
- Yesterday
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Yaro has posted a new entry on: Small Business Marketing and Branding
How to Customize your PLR Articles the Right Way
Hey there, we’re interrupting our regular scheduled programming (Brand Booster 21) for this important questions and answers about private label rights, or should I say PLR. Nicole Dean is a su…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 13: Brand Image
Overall, your brand image is the visual aspect of your brand. In step 12 we mentioned consistency. Your brand image should be consistent with what tone you are representing. It should reflect the st…
- November 13th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 12: Consistency
When you are creating a brand then you need to be consistent. Consistency should take place in everything that you do. Remember, brand is your reputation and if you are not consistent it will not…
- November 12th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
What Content Is Best – Audio, Video Or Text?
During our most recent live group coaching call with members of the programs I teach, I was asked what type of content is best. The question in particular pertained to membership sites, and I was ask…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 11: Differentiation as a Strategy
When you chose to look to the leader in your industry and copy them you probably figure – “hey they must be doing something right,” you only do damage to your brand and confuse you…
- November 11th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 10: Competitive Analysis
There are many things to consider about your competition when you are designing a branding campaign. Many businesses fail because they do not consider their competition. You need to do proper rese…
- November 10th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 9: Targeting Your Audience
Audience is everything. If you do not know the audience that you are targeting then you cannot begin creating a brand for a product or a company. There are many reasons that audience must be consi…
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Yaro has posted a new entry on: Entrepreneur's Journey
The Secret Tactic Of The Worlds Best Marketers: Become Obsessed
I have a confession to make – I’m obsessed. With what I hear you ask? With cars. I’ve officially become one of those men I never previously understood. Why devote so much of your brain…
- November 8th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 8: Stake Holder Perceptions of Your Brand
Branding is about customer’s perception. When you want to create a brand you want to create a perception of the customer that you are the best, provide quality, or maybe even more. It is importan…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Unique Selling Point or Positioning Strategy
This proposition absolutely sets you apart from the competition. In many cases it eliminates the competition all together by virtue of positioning. Determine what it is about your company that works…
- November 6th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 6 – Validation
Once a positioning statement is settled on go back (steps 4,5,7 6) and make sure that it does not compromise any of the established Character values. Go over each individually. Look at your establis…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 5: Brand Promise
This is a statement describing exactly what your company does. It defines the environment from which the unique selling point is spawned. You have to craft a message to your customer telling them ex…
- November 5th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 4: Brand Personality
The tone and attitude of the company. These are the characteristics that personify and create an emotional touch point. Exercise: Here you will need large Post-It-Notes®, and a newsprint flip chart…
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Yaro has posted a new entry on: Entrepreneur's Journey
How Pat Flynn Lost His Job Then Made $203,219.04 In His First Year Online
Press play to begin streaming the audio or right click the text link and choose save as or save link. Download the MP3 [ 49 Minutes - 22 MB ] Pat Flynn has an inspiring story that you must listen to…
- November 3rd, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 3: Brand Values
These values personify the essence of your company. They are the pillars that support your company. They are the values that truely represent your corporate brand. They will be values that are easy…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 2: Assembling Your Branding TEAM
It is very important that if you are taking the time and effort to address branding, you assemble a small group that have a stake in your company’s success to play a role in the development of…
- November 2nd, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
How To Avoid Hype When You Sell
There’s an interesting challenge I’ve come up against many times, which I think most professional bloggers know well. The challenge is how to sell something without using all that horrible…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Brand Booster 21 Day 1: What Is Your Brand?
Some say, “I don’t need a brand,” well frankly, you have one whether you want one or not. Essentially your brand is your reputation. Every touch point in your company has an impact…
- November 1st, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
If You Have Been Stuck on How To Brand Your Business: Get Ready To Boost It!
As you can see here at the blog we have been advertising our new program Brand Booster 21. If you go to that link today, you will see there is nothing there yet, Ed and I have some pretty big plan…
- October 28th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Three Limiting Beliefs You Need To Destroy If You Want Success Online
Last week I used some of my work time to read and respond to all the various comments that people left on resources I released in the build up to Membership Site Mastermind opening. Although I spent…
- October 27th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Taking A Step Back So You Can Move Forward
Recently I posted on the effect of emotions on your business. For about the last month or so I’ve been taking a serious step back from my business and this blog. You may wonder how since there…
- October 26th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Fast Action Bonuses If You Join Membership Site Mastermind Today
Membership Site Mastermind Opens Tuesday October 27 2009 at 9:00 AM EDT US Time Membership Site Mastermind, my coaching course on how to successfully plan, build and launch a membership site or inform…
- October 24th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
How Good Are You At Making Profitable Business Decisions?
Every decision affects your business, even the super tiny small ones. I personally made a BIG decision to let go of the writing business. It took up so much of my time and I even had 2 assistants he…
- October 22nd, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
If It Ain’t Real, Don’t Peddle It!
If you’ve ever read any of my articles, you’ll know that I equate brand with reputation. I don’t think it matters one little bit what you try to do to “spin” a good sto…
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Yaro has posted a new entry on: Entrepreneur's Journey
Two Videos Reveal Powerful Techniques To Help You Create Info Products
Continuing with the theme of giving you advice on how to launch a membership site or information product, I direct you back to two videos I did earlier in the year, which talk about some of the most p…
- October 20th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
How To Launch Membership Sites: Your Questions Answered
I just spent several hours reading through and replying to some of the 300 plus comments left at the original Membership Site Masterplan blog post I did back in April 2009. Back when I first released…
- October 18th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Do You Want 2010 To Be A Big Year For You And Your Business?
It’s About Time You Created Your Own Product I expect you have some pretty lofty ambitions for next year. You probably have a lot you want to get done in the rest of 2009 too! If you’ve do…
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Yaro has posted a new entry on: Small Business Marketing and Branding
The Effect of Your Emotions on Your Business
For the last 2 years I’ve been in and out of the hospital with my daughter, thankfully she’s well today and we’re all moving forward as a family. When life throws us for a big loop…
- October 15th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Coming Out From Behind My Brand: The Dreaded Video
Ok so it wasn’t so bad putting it together, the hardest part was to get my makeup on for the video. But just wanted to quickly share with you a couple things and to introduce video here at the…
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Yaro has posted a new entry on: Entrepreneur's Journey
Blog Action Day: Will Climate Change Impact You?
Today is Blog Action Day, a movement that brings together bloggers, no matter what subject they cover, to create awareness of a cause by all writing about it on the same day. This year’s focus i…
- October 14th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Thinking an Online Store: 15 Tips To Get You Started
With the Internet all around us, selling your product, service or even both is much easier and affordable than ever before. But at the same time… It’s vital to study all of your options first,…
- October 13th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
It’s Not the Idea – It’s What You Do with It
Many people struggle with finding just the right business idea to pursue. The idea IS important, particularly for businesses requiring large investment, but I’d say that it’s what you do with the…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Productivity Boosters
Lack of productivity is something many of us suffer with. When you work at the office, it’s very easy to get distracted by everything going on around you. And when you work from home, productivity c…
- October 12th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Why Creating The Change You Want Is All About You
Welcome to part three in this series on creating positive change in your life. Before you begin reading this article, I recommend you review the first two parts – Is It Really Possible To Creat…
- October 8th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Come Out From Behind Your Brand!
A corporate brand is nothing more than your reputation. As a small business owner, you pour your heart and soul into your business. Your passion for what you do is obvious. Generally, you wear plenty…
- October 7th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
What I Can Teach You About Getting What You Want
This is the second part in my series on creating positive change in your life. If you missed the first part, please read it before reading this. You can find part one here – Is It Really Possibl…
- October 6th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
What You Need To Know About Entrepreneurial Burnout
How to Avoid Entrepreneurial Burnout Entrepreneurship is a dream for many, and a reality for comparatively few. Though many like the idea of starting a business and becoming their own bosses, it takes…
- October 5th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
5 Often Overlooked Web Spaces For Presenting Marketing Messages
On any given web site (which includes all the processes that goes on behind the scenes), there are always pages that could be monetized or get a marketing message across. Very often, these are what I…
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Yaro has posted a new entry on: Entrepreneur's Journey
Is It Really Possible To Create The Change You Want In Your Life?
This is part one of a series on how to create positive change in your life based on what has worked for me, what hasn’t, and what I’m currently learning. Rather than write one of my usual…
- October 4th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
What You Need To Know About Online Business Part 3: Growth & Expansion
You can read this in PDF format here. The Key to Continuous Growth and Expansion A business cannot begin, grow to a certain point and then simply remain at that point and continue to thrive. Growth an…
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Yaro has posted a new entry on: Small Business Marketing and Branding
How To Create a One Page Business Plan
Many small business owners get overwhelmed when it comes to the necessity of writing their business plan. It doesn’t have to be as hard as it may seem. Unless you are looking for major financi…
- October 1st, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Problogger Checklist Now Available Plus 5 Reasons Creating Discount Codes for Your Website is a Good Thing
Recently when Darren had his Birthday at Problogger he put his book on for half price, so I grabbed a copy. With every single course that I download I put together a Checklist to keep myself on track.…
- September 30th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
What You Need To Know About Online Business Success: Part 2
If you want to read this in a PDF document you can do so here. Previous Lesson: Part 1 Having the Right, Healthy Mindset The success of any business both of the online variety as well as the off line…
- September 29th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
What You Need To Know About Online Business Success: Part 1
If you prefer to read it in a PDF you can do so here. Inside my newsletter I have a message set up asking new people who join about them and their business. From those questions I’ve been ask…
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Yaro has posted a new entry on: Entrepreneur's Journey
Is A Partnership Right For You?
How My Partnership With Gideon Shalwick Generated A Quarter Of A Million Dollars In Under 12 Months When I first started this blog the Internet was younger and many of the current big success story on…
- September 27th, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Online Marketing: It All Comes Back to the Written Word
No matter how you communicate with your online business, to potential and existing customers, words are always the cornerstone and more to the point, the written word. Today’s online business owner…
- September 24th, 2009
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Yaro has posted a new entry on: Entrepreneur's Journey
Social Media Mistakes: Are You Forgetting Your Fundamentals?
It’s interesting as a marketer to watch how the Internet has changed over the last ten years, especially what has changed for solo entrepreneurs and small business owners. When I started investi…
- September 23rd, 2009
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Yaro has posted a new entry on: Small Business Marketing and Branding
Problogger Turns 5: Plus 50% Off His 31 Days To A Better Blog Workbook!
I was just checking my email for the night and noticed that it’s Darren Rowse’s 5th Birthday at Problogger and he’s holding a very special pricing for his 30 Days to a Better Blog Se…
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Yaro has posted a new entry on: Small Business Marketing and Branding
Listen To Your Target Market And Reap the Rewards
Do you pump out plenty of content, but sometimes feel unappreciated? Many content site owners and blog owners for that matter, tell me they don’t understand why their content is not appealing to the…
